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Social Media Demographics: Who's Using Which Site?

Gender

Income

Age

Education

Male Female
myspace
39% 61%
facebook
40% 60%
twitter
40% 60%
ning
41% 59%
stumbleupon
48% 52%
linkedin
50% 50%
digg
57% 43%
reddit
64% 36%
$0-24k $25-49k $50-74k $75-99k $100-149k $150k
 
6% 39% 36% 11% 6% 2%
 
7% 26% 34% 18% 11% 4%
linkedin
11% 19% 24% 21% 16% 9%
 
12% 36% 27% 14% 8% 3%
twitter
13% 31% 26% 16% 9% 5%
digg
16% 26% 26% 19% 10% 3%
stumbleupon
16% 32% 24% 17% 7% 4%
 
22% 26% 20% 19% 9% 5%
<18 18-24 25-34 35-44 45-54 55-64 65+
 
34% 8% 12% 16% 20% 6% 4%
 
17% 7% 14% 21% 25% 12% 4%
ning
15% 9% 17% 25% 20% 11% 3%
digg
10% 9% 19% 28% 19% 11% 4%
 
10% 9% 19% 28% 21% 10% 3%
stumbleupon
9% 12% 21% 28% 17% 10% 3%
reddit
6% 14% 26% 27% 15% 9% 3%
linkedin
3% 4% 16% 28% 28% 17% 4%
<High School High School Some University Bachelor's Degree Graduate Degree
 
32% 12% 43% 9% 4%
 
20% 14% 40% 17% 9%
 
17% 11% 49% 17% 6%
 
13% 10% 42% 26% 9%
 
11% 10% 49% 23% 7%
 
10% 8% 53% 22% 7%
 
9% 8% 43% 32% 8%
 
4% 10% 34% 38% 14%

Source

This is a response, using identical data, to flowtown's infographic of the same name.

Theirs' is pretty but scatters the data all over and makes patterns impossible to discern.

Observations

Blame Ryan Flynn